Your strategy for publishing video content and methods of marketing will undoubtedly vary from everyone else, but a simple and effective checklist can help you achieve greater success with video marketing on YouTube.
Optimizing your video helps you engage with your audience because they will be able to find your videos because you have optimized them in a way that they can be found in relevant search terms.
Before you upload your Video to YouTube, make sure you write out your meta-data (Title, Keywords and Description) very concisely and clearly. This step is overlooked far too often. The second step is to create high-resolution thumbnails to attract viewers to your video in a sea of videos.
The publishing component has four steps you can take. The first one deals with annotations. Annotations allow you to put a Call-To-Action (CTAs) on your video. The most common CTAs are: “like this video”, “subscribe to this channel” and “click on this link to see more videos like this”.
The second publishing component is to choose a video you can set as your featured video. This provides information about your channel page.
The third publishing component is to set this video as a video response to your most popular videos. Give your audience a 30 second overview of what they can expect on your channel.
And the fourth publishing component is to add your video to a relevant playlist. This helps you feature content relevant to your channel and content relevant on complimentary YouTube channels.
There are four components in the engage and outreach section. First, update all your social media sites to reflect consistent branding. This not only helps your audience find you, but it also helps with video SEO too.
The second component of engage and outreach is to find blogs, websites and online communities that are willing to share your videos on their sites. This is a very powerful way to build your community with a strong promo video.
The third component of engage and outreach is extremely important to stay connected with your audience. Make sure you are commenting back when viewers leave you comments on your videos. Don’t expect to grow you subscriber list without doing this all the time.
And the fourth component of engage and outreach is to “like” and “favorite” your video about 24 hours after it is uploaded to YouTube. This will then show up on your subscribers’ feeds.
Many of these steps are ignored and as a result, your videos stand a very slim chance of getting ranked on YouTube. Stand out from the crowd and follow these 10 steps to get your video ranked at the top of the search engines. buy youtube favorites