Views are the holy grail of youtube, and everyone wants them. They represent a measure of how popular a video is, and more views translate to more brand awareness and more followers and potential customers. However, they’re not the only metric that matters, and you should be tracking several key metrics alongside them to get a complete picture of how your content is performing.
What Counts as a View?
While it might seem like a no-brainer, it’s important to know that not all views are created equal. In order for a view to be counted, it must be initiated by a human and be viewed for at least 30 seconds. This is to prevent people from spamming the platform by watching their own videos over and over again in an attempt to artificially boost their views.
Additionally, the platform will weed out views from bots by looking for patterns in behavior. For instance, if a viewer constantly refreshes the page or watches a video on their phone while also viewing another video on the same channel, YouTube will recognize this as a bot and not count the views.
Additionally, you can use the YouTube Analytics tool to gain insights into the people watching your videos. Understanding who they are, how they find you, and where they come from can help you make better decisions when it comes to creating, promoting, and optimizing your videos. You can also use the Audience tab to discover insights on your audience, such as their demographics and how often they watch your videos. youtube views